Fake Brands, Real Ads
Graphics Design.
Mockups.
Motion Graphics.
Campaign Integration.
Student group work assignments for the Collaboration course at the Advertising - Digital & Creative Strategy program at Centennial College.
We’re working for Pitch N’ Bitch - the 2022 ad agency for the Collaboration course. As teams, we’ll have to come up with campaigns each week for all the fake brands carried through the stupid assignments course.
Killed to Death III:
The Ressurection
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Killed to Death III: The Resurrection is the third and final film in the massively popular (and critically acclaimed) animated apocalyptic horror franchise. Launching in the summer of 2023 and starring the voices of Florence Pugh and Samuel L. Jackson, it is poised to make some serious money at the box office.
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These popular films appeal to a boad inter- national audience, but generally skew urban male, Millennial / Gen-Zers, 25-45.
We should get traction with existing fans of the series, not to mention people who like animation, strong female protagonists, violence, and horror.
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The way to ensure that KTDIII has a major opening weekend is to make sure EVERYONE is talking about it - even people who don’t normally talk about movies. The audiences for this franchise are ALREADY so huge, figuring out how to 1. find non-fans and 2. get them to write positive reviews or talk about the movie will be tricky.
Megafans are already advocates... how do we provoke the ones who aren’t megafans already to the point where they can’t stop discussing this major movie event? If we can get potential fans to say “Wow, even my Grandmother is talking about Killed to Death and she NEVER talks about movies, we’ve done our job.
BellyRubs
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Bellyrubs, currently operating a line of Noridc-style pet spas across North America, is planning the grand opening of a new “pet-and-petowner” retreat just outside of Toronto, in Richmond Hill: a first-of-its-kind hotel. A number of services are offered (massages, grooming, sauna, ice baths, training, a restaurant), and its ammenities are available to pets AND their owners. People can drop-off their pets (predominantly dogs and cats) for overnight stays or join them for much-needed pet-and-pet-owner quality time.
We need to tell our audience about this grand opening by catching them (and their assistants) where they are - in Yacht Clubs, Airports, Airport Lounges, Country Clubs, or via targeted social ads ...the clear preference is for an out-of-home campaign (billboards, bathroom ads) that can be supported by informational brochures.
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We’re targeting people with enough money to blow on a pet spa. Maybe not the top tier or luxury, but not far from it. To get even more specific - people who are willing to do ANYTHING for or with their pets (which is most pet owners). Target skews female, most likely 25 to senior (sweet spot is 50s-ish).
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Our target likes to be on top of the newest, coolest trends - especially ones that leverage vanity and signify luxuriousness. By presenting both the Bellyrubs brand AND this particular hotel as “disruptive” (the way Uber was “disruptive” to the taxi industry or the way AirBNB was “disruptive” to the hotel biz), we should intrinsically appeal to their urge to be on top of this sort of thing.
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Our teams are not actually teams this week. We’re BANDS. We were given ‘mystery envelopes’, which should be opened after we’ve decided on an idea, and we’ll have to incorporate the vibes of the band’s genre into our presentation.
Our band is an ambience band (we can’t believe our luck!!). Our presentation is a very ‘zen’ and ‘spiritual’ experience, though I almost busted my lungs trying not to laugh. We brought candles and blasted nature sounds throughout our prez. It is my favourite presentation of all time.
Act of God
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To comemmorate having achieved “total population control,” The CEO of Act of God desires a series of specific “monuments” built as tribute to the brand’s power, greatness, influence, and international Insurance dominance.
We need a Direct Mail package - which will be sent to politicians and people of great influence - that will persuade them into making a dedicated financial commitment towards Act of God’s request for:
1. A Seven-hundred foot statue of our choice to be placed somewhere relevant in the world, for eventual pilgrimage
2. A painting of our wildest imagination that is worthy of a place in the Sistine Chapel, to keep the brand top of mind
3. A propaganda poster, to “remind the simpletons that we do what we do because we care”
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The Monuments themselves should be viewable by the general public (all ages).
We want to get our DM piece into the mailboxes of political leaders, policy makers, people of influence - municipal, federal, etc (dependant on the eventual location of the Monuments). Those with ‘dubious histories’ are preferred.
We want politicians or people with decision-making power to make a dedicated financial commitment towards the funding of the monuments... all while also buying into the hegemony of Act of God itself. -
Quid Pro Quo... we need the target to understand that there’s a lot in it for them if they fund these Monuments.
By focusing on donors with “dubious histories” (public controversies, scandals etc), their desire for redemption and eventual re-election will give our brand the perfect “vessel” - the politicians can take credit, but there can be NO confusion as who has the ultimate power, here. -
This is an elevator pitch - our presentation is limited to 98 seconds: how long it takes the Burj Khalifa elevator to reach its highest floor from the ground.
5 seconds into the reveal of the team challenge I already came up with presenting the pitch in video form. PLOT TWIST: we are not allowed to use the classroom projector. But lucky for us, my teammate owns a projector. Some call it cheating, we call it “Improvise. Adapt. Overcome. (Bear Grylls)”
How we presented it
We bought some masks and we just stood there and let the video do all the talking.
Go Bananas!
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The five-member Billion Dollar Endowment, an international organization that grants vast sums of money towards advertising campaigns that they wished were a reality, will be attending the final class of the year. They plan to award a cash infusion of one BILLION dollars to the brand that proposes the best advertising campaign.
Pitch N’ Bitch plans to win the money for any one of its roster of available clients - therefore, you must propose a campaign on behalf of one of our remaining clients... one that costs every cent of the one billion dollars. A budget must be included with the presentation.
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We want the members of the Endowment in attendance to think our campaign is so amazing that they HAVE to name us as a finalist.
How we bribed the judges
I MADE THE ACTUAL PRODUCT.
Inspired by obviousplant (great artist), I designed some new packaging for the toys. Then I bought a bunch of car toys and some other weird toys for their plastic covers at the dollar store. I detached the wheels from the cars, printed up the new packaging design, and assembled the Go Bananas! wheels. It was really fun making these.
